The globe needs us to move towards environmental sustainability, yet the majority of print service providers already do it for their customers. More and more businesses are promoting their environmental credentials in an effort to appeal to the environmental sensibilities of consumers and potential customers. This must go beyond trivial pledges like utilising paper from sustainable sources or motion-activated lights. Although these are commendable attempts, much more needs to be done. Fortunately, the market is beginning to require its supply chains to make more significant efforts. A sustainability programme should be based on achievable targets as part of a long-term plan. Goals and progress towards them should see the business reduce its environmental impact over time. The obvious place to start with this is with ISO 14001, which provides requirements and guidance for environmental management systems. This standard can be described as pretty loose in that it can be implemented on a very general level in the beginning. Over time, its implementation will gradually get more rigorous, but it is an easy place to start with one`s sustainability programme. ISO 14001 is all about management, so once one aspect of the business gets under control one can focus on something else. Starting with energy management is an easy win. Ensuring that the equipment used is energy efficient and that lights are turned off when offices and factories are closed is simple to achieve. As one aspect of the business gets under control, focus can shift to more demanding stuff such as waste handling or reducing the use of hazardous materials. The goal for the business is to develop and implement policies and management processes that make improvements part of the natural business cycle. Just as a business regularly reviews its cash flows, so it should be reviewing its environmental impact criteria and performance and ISO 14001 can help with this. The starting point for a sustainability programme depends on the size and nature of the business, but key to change is ensuring engagement at all levels of the organisation. There can be no improvements without everyone`s commitment and everyone`s active involvement. It comes down to people and behaviours, so setting up a workable system is almost more important than setting up the targets. Fortunately ISO 14001 is only 36 pages long and only 27 of them are the meat of the document, so not too much to read. The goal of ISO 14001 is to continuously enhance an organization's environmental management procedures. Whether through official certification or self-declaration, it can offer a crucial point of reference for clients. Sustainability is all about making an environmental management system accomplish what it says on the tin while also supporting the business's competitive and strategic goals.

There are numerous various sizes and styles of signage. Signage is essential as a traditional form of communication since it helps visitors find their way and promotes your business. According to María José García, FLAAR Reports/DPI Insights Magazine, `Advertising is everything for a business: it can be the piece of the puzzle that can mean success or failure.As marketing expenditure is increasing, it is invested more and more in signage, including digital signage. Signage can increase brand awareness by 47.7%, according to InfoTrends. Being aware of what drives consumers` behaviour can also help sign makers or providers advise their clients on the most effective ways to get their message across.` Intamarket Graphics stated that, `Whether it`s through minimalist design, bold typography, vibrant colours, interactive elements, sustainable materials, dynamic digital signage, or custom shapes and installations, incorporating these trends will ensure your signage stands out and effectively communicates your message. By embracing these design trends, you can create signage that captivates audiences, reinforces your brand identity, and leaves a lasting impression on viewers.`

David Levin, CEO at Poppulo, writing for Digital Signage Today, said that in the realm of hospitality, where leisure travel is experiencing a resurgence, embracing the unexpected can transform a mere vacation into an extraordinary adventure. This is where digital signage emerges as a powerful catalyst, igniting the flame of spontaneous experiences and rekindling the joy of living in the moment. Our hunger for unexpected activities has been decreased by the epidemic and the burden of overscheduling. Hotels and other establishments have a fantastic opportunity to use digital signage to encourage and assist unplanned moments of delight and discovery as more and more people seek out new experiences and adventures. Digital signage may be an effective tool for promoting desirable behaviours, engaging visitors, and maximising income streams by properly organising messages and their placement. The Role Of Digital Signage In Facilitating Spontaneous Experiences Travellers can seize the moment thanks to digital signage's capacity to deliver real-time updates. These fleeting glimpses caught on digital signage sow the seeds of curiosity and motivate us to venture into unfamiliar territory, whether it is stumbling upon an advertisement for a nice neighbourhood restaurant, a relaxing spa experience, or a thrilling concert or event. In 2007, I stayed at a hotel where The Police were playing. I saw the ad on a digital sign, called my brother, and the next night, we were singing `Every Breath You Take` with 20,000 of our new best friends. Without a digital sign, I wouldn`t have known they were touring, and I wouldn`t have had the opportunity to relive my 80s with my brother. Digital signage offers a gateway to the unexpected, inviting us to deviate from our carefully curated itineraries and indulge in impulsive delights. The impact of digital signage extends beyond our personal experiences; it reverberates throughout the hospitality industry, driving revenue and enhancing the guest experience. By leveraging a central platform, digital signage allows every department, from marketing to food and beverage to spa, to disseminate their offerings effectively. It harmonises the messaging, creating a cohesive, immersive guest experience. Driving Revenue One of the most compelling benefits of digital signage in the hospitality industry is its ability to drive revenue. Hotels can generate increased awareness and interest in their amenities, services, and partner offerings by strategically placing digital signs in high-traffic areas. The digital signage system can dynamically adapt content based on real-time data, displaying relevant promotions, discounts, and upsell opportunities. This personalised approach enhances the guest experience while maximising revenue potential. Leveraging Multiple Content Channels Digital signage seamlessly integrates with other channels to amplify its impact. By synchronising content across various touchpoints, including mobile apps, websites, and social media, hotels can ensure a consistent and immersive guest journey. Guests can explore offerings presented on digital signage, and then engage further through their preferred digital channels for seamless reservations or bookings. This integration of multiple channels enhances convenience, increases reach and frequency, and encourages spontaneous action. Customised Communications For Targeted Messaging Digital signage allows hotels and venues to tailor messages to specific audiences, ensuring the right content reaches the right people at the right time. By using location-based data and guest profiles, hotels can deliver customised promotions and recommendations that resonate with individual preferences and interests. This targeted approach enhances the overall guest experience and increases the likelihood of spontaneous engagement. In the era of renewed leisure travel and the pursuit of meaningful experiences, digital signage serves as a powerful catalyst for igniting spontaneous moments. By capitalising on its capabilities, hotels and venues can enhance the guest experience, drive revenue and strengthen a sense of exploration and discovery.

Promotional and corporate gifts are a great way to get your brand name across. They are a cost effective gift for your customers, or prospective customers, and will keep you top of mind. They can also build brand loyalty. According to Barron, `unlike a fleeting print advert or social media campaign, branded merchandise has longevity for many months, and if selected thoughtfully, plays a functional role in the lives of recipients too.` `Even in the toughest of markets where budgets are tight and there is increased pressure to show a return on investment for all marketing spend, branded merchandise is a powerful tool to get eyes, and hearts, on a brand.` `The world`s biggest brands use these tools to build customer loyalty, spread their advertising messages, connect with customers, entrench recall, say thank you, motivate certain reactions, and drive repeated brand recognition and equity for months, if not years.`

The natural reaction of most staff is to flee as soon and as far away as they can when a client enters to lodge a complaint. That is reasonable given that most people dislike conflict, but it won't help you or your business. It just serves to tempt the buyer to leave and never come back. Employees can follow these six measures to guarantee that consumers receive a good resolution: Listen Let the customer tell you his story. Listen carefully and pay attention to what he is saying, including how he is saying it, what he is emphasising, and what he is expecting. Make eye contact to show you are actively processing his comments. Listening shows you care about what he has to say. Put Yourself In The Customer`s Place Empathy is one of the most powerful tools in an employee`s arsenal. You`ve probably been in that customer`s place at some time. How did you feel? Showing empathy breaks down walls and establishes a connection between you and the customer. Ask Questions Ask relevant questions; it establishes a dialogue that you can build on and shows that you are concerned. Be sure to ask open-ended questions such as, `What would it take to solve this situation?` Also ask questions that will give you one-word responses and provide you with raw information rather than feelings or emotions. You might ask the customer who else he has talked to and whether or not he was satisfied with the resolution. Suggest Alternatives After getting information from the customer, you should process it and identify ways that will lead to a satisfactory solution. Offer options that you think will appeal to the customer. Be prepared for the customer to dismiss some of those alternatives and keep moving forward with other suggestions. That might be a refund or a replacement. Apologise Say, `I`m sorry`, even if you aren`t responsible for the problem. Don`t lay blame on someone else. By all means, don`t get defensive as that will only escalate the situation. Don`t take the complaint personally. Apologising for the situation moves an encounter from gripes to solutions. Solve The Problem Use what you have learnt about the situation and the customer, cash in all the goodwill you have built up, and rehash appropriate alternatives to solve the problem quickly and efficiently. As a final step, provide the customer with your contact information and encourage him to contact you if he has any questions or lingering problems. When you are calm and compassionate while dealing with irate customers, you also will be confident and competent. Your goal should be to solve the problem and keep the customer. It might cost your company (a moderate amount) to solve the problem but the lifetime value of that customer could very well be thousands (in monetary value), so the payback is enormous. These six steps for handling irate customers are as much about building yourself up as they are about resolving a customer complaint. In the process of using them, you will become more confident, and you will improve your customer service skills, both of which are highly valued in today`s workforce.

JH Display will attend SIGN CHINA which will be hold in ShangHai China, from 4th to 6th this Sep. And welcome to visit our booth No.: W1 F05 2023 is the first year after three years of the epidemic, at this stage, all walks of life are still gathering strength, local governments to encourage overseas tourists to enter the policy is still in preparation, the second half of September will become the golden period of new product release and procurement season, buyers from 100+ countries and regions around the world return to SIGN CHINA, invite you to meet at the Shanghai exhibition site!

Unlike fleeting print ads or social media campaigns, branded goods have a life span of months and, if chosen thoughtfully, also play a functional role in the recipient's life. Is your marketing plan still relevant in light of the changing nature of the market, the challenging state of the economy, and environmental, social, and governance (ESG) factors? Branded products is a potent instrument to draw attention to a brand and win over the heart of consumers-even in countries with the tightest margins and where consumer demand for return on investment on all marketing expenditures is rising. The biggest businesses in the world utilize these tools to increase consumer loyalty, disseminate advertising messages, communicate with consumers, support recalls, express gratitude, elicit specific responses, and foster brand equity over the course of months or even years. Social contract - Brands not only use clothing and promotional goods to function, but also leverage their impact on society, the environment and individual initiatives. Similarly, many brands are looking forward to products that promote a healthier lifestyle and are very concerned about the sustainability of the materials used - think bamboo, seed paper and the shift away from plastics, among others. For most brands, they are looking for branded products that reflect their commitment to social and environmental initiatives. Bottom line: Brands are looking for more socially conscious promotional product options that reflect their values. Form meets function - as well as clothing for the workplace, clothes that can be worn at work, after work and on weekends are all the rage. Lightweight knitwear, hoodies, wool, functional features and comfort are Paramount. More and more users are also looking for styles that meet the need for ease and comfort at work, home and play. Clothing trends clearly emphasize health and wellness items, outerwear and performance gear as the most sought after gifts and giveaways for employees and customers. Memorable experiences matter - after nearly three years of the pandemic, events, trade shows and launches are finally back in full swing. At the same time, businesses are also facing economic uncertainty, so they want to prioritize investing in revenue-generating activities, which means creating the most memorable customer experiences is key. Corporate gear and gifts will play a key role in providing a unique experience for attendees striving to attend these events and trade shows - it has never been more important for this kind of memorabilia to capture people's attention and bring attendees home to strengthen the brand. Employee experience - Businesses are increasingly using their branded items to welcome their varied employees and improve the value of their brands. Powerful onboarding tools with key messages about the company's vision and values, as well as useful and practical branded goods, are frequently offered as incentives in employee recognition and reward programs. Employee onboarding kits with carefully chosen items that reflect the company's brand, values, and culture are all the rage.

Type of display stand: According to the style, the display rack can be divided into: floor display rack, desktop display rack, hanging display rack, shaped display rack, theme display pile head, rotating display rack, etc. According to the material can be divided into: paper display rack, metal display rack, plexiglass display rack, composite display rack and so on. Display rack according to the use can be divided into: exhibition display rack, clothing display rack, food display rack, lubricating oil display rack, data display rack, jewelry display rack, publicity display rack, makeup display rack and so on. According to the characteristics of the display shelf, the design and matching product promotion display shelf, coupled with a creative LOGO sign, so that the product eye-catching display in front of the public, thus increasing the advertising role of the product. New product notification Most of the paper shelves/paper display stands belong to the new product notification advertising. When the new product is sold, with other mass media, the use of paper shelves/paper display shelves in the sales place for promotional activities can attract the attention of consumers and stimulate their desire to buy. Attract customers into the store With two-thirds of actual purchases made on an AD hoc basis, it's clear that retail stores' sales are directly proportional to their customer traffic. Therefore, the first step in the promotion of paper shelves/paper display shelves is to attract people into the store. Entice customers How to attract customers to pay attention to goods and arouse interest, paper shelves/paper display shelves can attract customers' attention with their novel patterns, brilliant colors, unique ideas and other forms, so that they stop and stay and then become interested in the goods in the advertisement. Creative, eye-catching paper shelves/paper display shelves can often play an unexpected effect. In addition, on-site operation, trial samples, free tasting and other in-store live advertising forms can also greatly mobilize customer interest and induce purchase motivation. Prompt final purchase Motivating customers to finally buy is the core function of paper shelves/paper display shelves. To this end, we must grasp the customer's concern and excitement. In fact, the previous induction work is the basis to promote the customer's final purchase, the customer's purchase decision is through a process, as long as the promotion work in the process is sufficient, the result will naturally occur. Substitute salesman Paper shelves/paper display stands have the reputation of "silent salespeople" and "the most loyal salespeople". Paper shelves/paper display shelves are often used in the environment of the supermarket, and the supermarket is the purchase method of choice, in the supermarket, when consumers face many goods and do not know how to start, placed around the goods of an outstanding paper shelf/paper display shelf, faithfully and constantly provide consumers with commodity information, play a role in attracting consumers and promoting their purchase determination. Create a sales atmosphere The use of paper shelves/paper display shelves strong colors, beautiful patterns, prominent modeling, humorous actions, accurate and vivid advertising language, can create a strong sales atmosphere, attract the attention of consumers, so that they have the impulse to buy. Enhance corporate image Paper shelves/paper display shelves, like other advertisements, can play a role in establishing and enhancing the corporate image in the sales environment, and then maintain a good relationship with consumers. Paper shelves/paper display shelves are an important part of corporate visual identity. Retail enterprises can make the store logo, standard word, standard color, corporate image pattern, slogan, slogan, etc. into various forms of paper shelves/paper display shelves to create a distinctive corporate image. Holiday promotion Paper shelves/paper display shelves are an important means to cooperate with holiday promotions. In a variety of traditional and modern festivals, paper shelves/paper display shelves can create a joyous atmosphere. Paper shelves/paper display shelves have played a contributing role in the holiday sales season.

Display Industry Sees Growth in Flexible OLED Technology The display industry has seen a surge in demand for flexible OLED technology, with more manufacturers investing in research and development to produce these innovative displays. Flexible OLEDs offer a range of benefits over traditional displays, including flexibility, durability, and energy efficiency. According to a recent report by MarketsandMarkets, the flexible OLED market is expected to grow from $2.7 billion in 2020 to $12.6 billion by 2025, at a compound annual growth rate (CAGR) of 36.7%. This growth is attributed to the increasing demand for flexible displays in smartphones, wearables, and other electronic devices. Samsung, LG, and BOE are among the leading manufacturers of flexible OLED displays, with Samsung dominating the market with its Galaxy Fold and Galaxy Z Flip smartphones. LG has also made significant strides in the flexible display market, with the launch of its LG Wing smartphone featuring a unique swivel design. In addition to smartphones, flexible OLED displays are also being used in the automotive industry, with manufacturers such as Audi and Mercedes-Benz incorporating these displays into their vehicles' dashboards and infotainment systems. As the demand for flexible OLED displays continues to grow, manufacturers are expected to invest more in research and development to improve the technology and expand its applications. This trend is expected to drive the growth of the display industry in the coming years.

X stand is an advertising display with an X-shaped back bracket. X display rack terminal promotion vivid tool. X display rack is based on the characteristics of the product, designed to match the product promotion display rack, coupled with creative LOGO signs, so that the product eye-catching display in front of the public, so as to increase the role of product advertising. Korean-style display rack Features: easy to display, simple and convenient, easy to carry, economical and practical. Classification: Advertising generally uses American X frame, Korean X frame and water x frame and so on, there are other special frame, you can tell us ~ American style display rack At present, the most commonly used display rack Korean display rack, American display rack. The conventional size of these two display racks: 60×160cm (small display rack used less) 80×180cm (more for display frame) The materials used in the exhibition stand are generally the following: photo paper, PP paper, PVC hard sheet, etc., then what kind of material is not deformed or warped? PP paper: It is greatly affected by temperature, and the cold mounting film shrinks again, showing a state of curling to the picture. Outdoor PP paper: It can be waterproof and sunscreen, and is the best material for outdoor display. Of course, this material advertising companies generally do not recommend, because outdoor PP paper relative to indoor PP paper prices are much higher. Photo paper: This is suitable for indoor placement, if the indoor temperature is not high, or more ideal. Photographic paper is relatively thick, generally 230 grams, photographic paper is thicker than PP paper, not easy to roll, from the hardness of the point of view, it is inferior to PVC hard sheet. PVC hard sheet: Also called display frame special film. A PVC material. Photo output screen. Not easy to curl, not pleated. X display rack and the ideal material for easy Rabo. It's thick, like film. It is usually made of PVC hard sheet material. It is especially recommended in summer. Winter temperature is low, not recommended for easy to use, because easy to brittle break. Canvas: You can use oil on canvas, you can create the texture of oil painting, but the cost is relatively high. Display frame picture process is: glue, film [back glue] X frame photo cloth will not have the glue, the jargon refers to the glue on the back of the photo cloth is sticky, there is a glue can be pasted. [over film] The film is the photo cloth surface pressure of a layer of film, can increase smoothness and brightness is the light mask, on the contrary is matte film. This is the same thing you do when you develop the photo.